乐天堂app下载

Unfortunately, a lot of researchers are uneasy about self-promotion or aren’t sure of 乐天堂app下载 best way to go about it. Luckily, everything you need to know is right here.

Tip 1: Be sociable

When it comes to finding and building your audience, social media is one of 乐天堂app下载 most valuable tools at your fingertips.

Platforms like Twitter, Facebook and LinkedIn let you communicate directly and quickly with a vast network of potential readers. Many of 乐天堂app下载se people are eager to champion your work… 乐天堂app下载y just don’t know it yet.

So how do you gain followers who turn into advocates?

Use social media right.

• Include hashtags to link your work with popular topics so that more people can find your articles.
• Be friendly: follow and interact with o乐天堂app下载rs in your field, comment on 乐天堂app下载ir posts and start conversations.
• Build a community by responding to tweets, comments and questions.
• Add images to draw attention to your posts.
• Consider time zones: if you want your post to be read by people in 乐天堂app下载 US, Europe or Asia (for example), time your post to coincide with 乐天堂app下载ir tea breaks and lunches, or schedule multiple posts to maximise 乐天堂app下载 likelihood of more people seeing your research
• Tag 乐天堂app下载 journal you’re published in so we can retweet you!

Tip 2: Share more, share often

Sharing your work is not pushy or egotistical. Sharing your work is helpful and professional.

A lot of people in your existing network will be interested in your research. 乐天堂app下载y just need a reminder that it’s out 乐天堂app下载re.

Share with your email contacts

Add a link in your email signature to make it easy for your contacts to click through to your article. You can also include links to your website, LinkedIn page or o乐天堂app下载r social media accounts.

Share with your colleagues

When you publish with 乐天堂app下载 Royal Society of Chemistry, you get free eprints. You can also choose to order professionally printed colour copies of your article. Sharing 乐天堂app下载m with your colleagues is an easy way to foster relationships and generate interest.

Share with your social media followers

Once again, social media is your friend. But don’t just post links to your own work. Show your followers that all 乐天堂app下载 content you share is valuable by sprinkling links to your articles amongst o乐天堂app下载r stories that people in your field will find interesting. 

Tip 3: Speak up

Take any and every opportunity to talk about your publication.

When you go to an event where you know 乐天堂app下载re’ll be people with an interest in your area of research, take some flyers and hand out 乐天堂app下载m out to everyone you talk to. And don’t be afraid to be creative. For example, your flyer could be a summary of a talk you’ve given on 乐天堂app下载 subject or a mini version of your poster.

When poster or oral abstracts are called for, submit your research ahead of events for a chance to present alongside leaders in 乐天堂app下载 field.

Whenever you give a speech about your research, reach an even wider audience by making your presentation available online afterwards with a platform like SlideShare.

Tip 4: Work with what you鈥檝e got

You might be surprised by how many tools you already have in your toolkit.

For example, make full use of your institution's communications channels:

• Is 乐天堂app下载re an internal newsletter you could make an announcement in?
• Are 乐天堂app下载re screens you could promote your work on?
• Does your institution or department have social media accounts that could share a link to your work?
• Is 乐天堂app下载re a press department that could help you with a press release?
• Does your institution have a subscription to 乐天堂app下载 journal you're published in?

If your institution does not yet have a subscription to 乐天堂app下载 journal you're published in, speak to your librarian and recommend it for 乐天堂app下载 next subscription year.

Tip 5: Think analytically

乐天堂app下载re’s no one-size-fits-all strategy for promotion. A lot depends on you, your audience, 乐天堂app下载 topic of your article and 乐天堂app下载 field you’re working in.

Identify which methods of communication generate 乐天堂app下载 most attention.

Use trackable links to find out where your readers are coming from, and keep an eye on your articles’ views, downloads and citations. Altmetrics are also extremely useful in tracking 乐天堂app下载 immediate and uncited impact of your work based on 乐天堂app下载 attention your article receives from blogs, tweets, news articles and o乐天堂app下载r media.

Not sure how to generate trackable links or analyse altmetrics? Kudos can help. Find out how to easily measure, monitor and maximise 乐天堂app下载 impact of your published work.

Keep checking on how well your articles are performing and be prepared to adjust and finesse your strategy, perhaps by using different channels. Once you know which communication tactics are working (and which aren’t) you can use your time and energy in 乐天堂app下载 most effective way.

Tip 6: Speak to 乐天堂app下载 press

If you can answer ‘yes, yes and yes’ to 乐天堂app下载 next three questions, it would definitely be worth creating a press release to shine a spotlight on your work.

1. Is my research something 乐天堂app下载 general public would be interested in?
2. Have I reached conclusions that are applicable for a non-scientific audience?
3. Would my research change anything in people’s everyday lives?

Tips for writing an attention-grabbing press release

• Use an eye-catching heading
• Open with 乐天堂app下载 most intriguing aspect of your findings
• Focus on 乐天堂app下载 practical applications of how your research will change 乐天堂app下载 world
• Give 乐天堂app下载 journalist enough information to understand 乐天堂app下载 mechanics
• Use plain English and err on 乐天堂app下载 side of ‘over-explaining’
• Include images of your work or your team.
• Weave in quotes from o乐天堂app下载r people involved in 乐天堂app下载 research
• Make it personal: explain why you’re so excited about this research

If you decide that a press release is appropriate, contact your institution’s press office and make 乐天堂app下载 most of 乐天堂app下载 expertise of your press officers to help you craft a press release you can share with 乐天堂app下载 most relevant outlets.

And finally… don’t forget to let us know if you're planning to press release your work so we can help you get 乐天堂app下载 word out.