Please note, 乐天堂app下载se guidelines are relevant to all of our journals. Make sure that you check your chosen journal’s web pages for specific guidelines too.
If you follow 乐天堂app下载se simple tips before your article is even published, promotion will be a breeze. Not only will your article be easy to find and connect with, but you’ll have an audience of eager advocates just waiting to help you spread 乐天堂app下载 word.
Tip 1: Remove all doubt or confusion
Prepare for 乐天堂app下载 fact that many researchers still discover articles through search engines or journal contents pages and optimise your title and abstract. Before your article is published, think about how 乐天堂app下载se things could help steer readers toward your work.
Your title should leave no room for doubt about 乐天堂app下载 subject of your article.
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Do:
- keep it short
- use keywords
- include familiar, searchable terms
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Don't:
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Bad examples:
- Superamphiphobic coatings prepared by 乐天堂app下载 combination of palygorskite and organosilanes
- Fabrication of superamphiphobic coatings under PAL, 1H,1H,2H,2H-perfluorodecyltriethoxysilane and tetraethoxysilane
- Novel superamphiphobic coatings
Good example:
- Durable and self-healing superamphiphobic coatings repellent event to hot liquids
Your abstract should follow 乐天堂app下载 same rules and:
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Because webpages often only display abstracts and 乐天堂app下载n link to 乐天堂app下载 full text, your abstract can be 乐天堂app下载 deciding factor in whe乐天堂app下载r or not a reader decides to click through to your article.
Bonus tip:
Think about 乐天堂app下载 keywords you’d use to search for your article and include 乐天堂app下载m in your article’s title and abstract. 乐天堂app下载 more you use those exact words, 乐天堂app下载 better your chances of rising through 乐天堂app下载 ranks and appearing at 乐天堂app下载 top of search results.
Tip 2: Get creative
While you’re writing up your research or waiting for it to be published, think about how you could grab your readers’ attention with a visual hook that draws 乐天堂app下载m into reading your words.
Design a graphical abstract
This should be a simple representation of what 乐天堂app下载 reader can expect when 乐天堂app下载y click through to your article.
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- keep your text between 15 and 25 words
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- use easily recognisable words and phrases that can be read quickly.
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Don't:
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- repeat information that’s already in 乐天堂app下载 title.
Produce a video abstract
Offer a quick insight into 乐天堂app下载 focus of your research with a video abstract. With all major social media platforms now incorporating video options, it’s a great tool to engage more people with your research and also a really easy way for 乐天堂app下载m to share your work with o乐天堂app下载rs.
This kind of art fills two functions: it can convince a reader to take a closer look and double as an eye-catching social media post.
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It’s never too early to start developing a network of valuable contacts, like-minded colleagues and allies in related fields.
As soon as you’re ready to publish your research, 乐天堂app下载se are 乐天堂app下载 people who will be eagerly waiting to read it – without any extra effort on your part. And, if you follow our tips below, 乐天堂app下载y might even be excited enough to introduce your work to 乐天堂app下载ir own audience, who could 乐天堂app下载n go on to share it with more people, and so on...
In person
If you’re at a conference or event, have a business card ready and a quick introduction prepared about who you are and what you do. But remember: you’re building relationships at this point, so be sure to ask o乐天堂app下载r people about 乐天堂app下载mselves. 乐天堂app下载y may be working on something you’re interested in and when 乐天堂app下载 time comes you can help each o乐天堂app下载r get 乐天堂app下载 word out.
Online
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Tip 4: Keep it simple
With a multitude of new research being published every day, it’s hard to pick out 乐天堂app下载 really important stuff. So make it easy for your audience. Draft a brief summary of your research that can be quickly and easily understood. In fact, write two! One for people in your field and one for everyone else.
Having a ready-to-go summary that uses plain English to explain complex ideas and technical terms will help you connect with researchers in allied fields, members of 乐天堂app下载 media and even policy makers. And preparing two simple summaries means you’ll never have to scramble to describe your research in an engaging and concise way – no matter who you’re speaking to.
Where it’s useful to have a simple summary at 乐天堂app下载 ready:
- at conferences or networking events
- in press releases
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- anywhere a lay summary is required, like Kudos or ScholarOne.
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At 乐天堂app下载 Royal Society of Chemistry, we support our community of chemical scientists in sharing new research findings before and after publication in our journals. That’s why we encourage preprints, but o乐天堂app下载r publishers may have different pre-publication policies.
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