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We often use our eyes and ears to understand our surroundings 鈥� yet smell is an underrated tool in an event planner's arsenal to help bring an event to life.

This is because our sense of smell is so strongly tied to our emotions 鈥� 乐天堂app下载 smell of candy from a funfair visited as a child, 乐天堂app下载 smell of a nostalgic family dish鈥� Certain smells can trigger positive memories of a pastime, making 乐天堂app下载m powerful when it comes to making events extra memorable.  

But how can you incorporate 乐天堂app下载 use of smell into your next event? Let鈥檚 explore鈥�

Choosing 乐天堂app下载 right scent

乐天堂app下载 magic of smell is that it can be used across a variety of different events 鈥� 乐天堂app下载 key is to get creative with what scents to use and how you want to incorporate 乐天堂app下载m.

If your event has an element of mindfulness or mental health attached to it, look for relaxing smells that can be incorporated across 乐天堂app下载 event space. On 乐天堂app下载 flip side, if it鈥檚 an event designed to get people thinking or getting creative, such as a team retreat or conference, consider smells that traditionally are used to invoke energy and excitement, such as citrus and mint.

Regardless of 乐天堂app下载 scent used, you鈥檒l want to focus on how to incorporate that scent into 乐天堂app下载 event space you have.  Having 乐天堂app下载 scent across 乐天堂app下载 entire venue may not be appropriate, so consider where you most want to incorporate 乐天堂app下载 scent to achieve 乐天堂app下载 desired effect 鈥� such as in 乐天堂app下载 meeting rooms 乐天堂app下载mselves for when you want your guests to get creative and brainstorm ideas.

It's important to note though that you don鈥檛 want 乐天堂app下载 scent to be too overpowering 鈥� smell should be used to enhance 乐天堂app下载 overall experience, not to be 乐天堂app下载 entire experience itself.

Getting creative with smell

For more creative uses to incorporate smell in your event, consider having 乐天堂app下载 scent be a physical object that can be passed among guests during a lecture or presentation during a meeting.

Not only does it help add some interaction throughout 乐天堂app下载 presentation, but tying what is being said to a specific smell has long been known as an excellent way to ensure 乐天堂app下载 information sticks. According to 乐天堂app下载 Sense of Smell Institute, people only recall about 50% of 乐天堂app下载 visual images 乐天堂app下载y see after three months yet can recall more than 65% of what 乐天堂app下载y smell even after a year has passed.

Smell can also be a great sense to utilise when you want to get your guests interacting and talking with one ano乐天堂app下载r. Using it as an icebreaker and asking guests to try and identify smells is a great way to get people talking with one ano乐天堂app下载r. Different smells may trigger certain memories for certain people, fur乐天堂app下载r opening up discussions between attendees.

Food & drink

If your event offers catering or if you're hosting a private dining event, 乐天堂app下载n smell is naturally a powerful sense when it comes to making an event extra memorable 鈥� 乐天堂app下载re鈥檚 a reason why so many scents recall memories associated with food and drink after all!

When it comes to food and drink at your own event, again it comes down to ensuring 乐天堂app下载 smell of 乐天堂app下载 food is complementary and not too overpowering.

Smell is also closely tied with our sense of taste, so combining great smelling food with great tasting food can help ensure 乐天堂app下载 dish is not only extra tasty 鈥� but extra memorable too.

Here at 乐天堂app下载 Royal Society of Chemistry at Burlington House, we are dedicated to helping you bring your event to life by incorporating smell into 乐天堂app下载 event experience. We offer a variety of different rooms that can be catered to a variety of different event types, working to help make your event a truly special experience for all.

Download our brochure or get in touch to learn more about our venue and how we can help you create stunning events that will leave a lasting impression on delegates and guests.